BrandPresenter partners with you to create professionally designed school trifold brochures, school folders, postcards, forms, and school branding which can make a big difference in how your school is perceived. We ensure your message is clear, visually appealing, and leaves a strong impression on prospective families.
Let’s dive in on tips for preparing your brochure content! With limited space, it’s important to focus on key points that highlight what makes your school special.
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Here’s a quick breakdown of how to structure your trifold brochure content for maximum impact:
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- Front Panel: Include your logo, school name, tagline, and contact information. This is the first impression, so make your content clean, inviting, and easy to read.
- Inside Left Panel: Share a brief welcome message or introduction to your school, along with your mission statement. This panel sets the tone and helps create an emotional connection with prospective families.
- Inside Center Panel: Highlight your curriculum, academic programs, and any unique teaching methods or school features that set you apart. This is where you showcase what makes your school exceptional.
- Inside Right Panel: List additional key features like extracurricular activities, small class sizes, community involvement, or awards. This panel gives a more complete picture of the school experience.
- Back Left Panel: Provide testimonials from students, parents, or staff, or list any key achievements. This adds social proof and reinforces the value of your school.
- Back Panel: Include a clear call-to-action, such as scheduling a tour or contacting for more information. Add any final contact details, including your website, phone number, and social media links.
By structuring your brochure this way, each panel has a clear focus, guiding prospective families through the information in a logical and engaging way.
A professionally designed brochure ensures your content is organized and engaging, making it easy for families to learn about your school.
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Here is a more detailed guide for structuring your school trifold brochure content:
Front Panel (Cover)
Purpose: Grab attention and introduce the school.
- Logo and School Name: Place these prominently at the top.
- Tagline: A short, memorable statement that reflects your school’s values (e.g., “Empowering Lifelong Learners”).
- Contact Information: Include the school’s phone number, website, and email address.
Inside Left Panel (First Panel When Opened)
Purpose: Welcome readers and share the school’s mission.
- Welcome Message: A short paragraph introducing the school, its history, or core purpose.
- Mission Statement: Keep it concise and meaningful, showcasing your school’s dedication to students and their futures.
- Optional: Include a few quick facts, such as founding year or student-to-teacher ratio.
Inside Center Panel
Purpose: Detail the curriculum or academic approach.
- Curriculum Overview: Provide 1–2 sentences per age/grade group (e.g., Early Childhood, Elementary, Middle School).
- Special Programs: Highlight unique offerings like language immersion, STEAM, arts, or extracurriculars.
- Key Message: Focus on how the curriculum benefits the student (e.g., “Our STEAM-based curriculum equips students with critical thinking skills and real-world applications.”).
Inside Right Panel
Purpose: Highlight what sets the school apart.
- Why Choose Us?: Use bullet points to share standout features, such as:
- Small class sizes.
- Highly trained educators.
- State-of-the-art facilities.
- Strong community and parent engagement.
- Optional: Include a brief testimonial from a parent or student.
Back Panel
Purpose: Provide next steps and contact details.
- Call-to-Action: Encourage readers to schedule a tour, attend an open house, or visit the website.
- Example: “Discover how [School Name] can inspire your child’s future—schedule a tour today!”
- Contact Information: Include address, phone, email, and website (repeated from the front for convenience).
- Social Media Links: Add handles or a QR code linking to the school’s profiles.
Inside Flap Panel (When Folded In)
Purpose: Showcase values, vision, or success stories.
- Vision Statement: Share your long-term goals for students and the school.
- Quick Facts or Achievements: Include accreditation, awards, or alumni success.
- Quote or Testimonial: Use a strong quote that aligns with your school’s values.
Brochure Content Tips for Schools
- Keep It Concise: Focus on high-impact information that fits the limited space of each panel. Use bullet points where possible.
- Tailor for Panels: Make each panel focus on one key area (e.g., curriculum, values, or next steps). Avoid repeating information.
- Highlight Uniqueness: Prioritize standout features that differentiate the school from others.
- Provide Visual Guidance: Submit content in structured sections with clear titles to help the designer know where each piece belongs.
- Include Testimonials: Real feedback adds credibility and a personal touch.
- Be Clear About Priorities: Let the designer know which details must stand out (e.g., a tagline or unique program).
Having a professional design your school’s trifold brochure offers several key benefits:
- Consistent Branding: A designer ensures your brochure aligns with your school’s overall brand, from colors and fonts to tone, creating a cohesive and professional image across all materials.
- Visual Appeal: Professional designers know how to make your brochure eye-catching and easy to read, guiding the reader’s eye and making your content more engaging.
- Clear Messaging: Designers can help organize your content effectively, ensuring the most important information stands out, while avoiding clutter or confusion.
- Credibility: A well-designed brochure reflects your school’s commitment to quality and professionalism, leaving a lasting impression on prospective families.
- Tailored Design: Professionals understand how to design specifically for your target audience, ensuring your brochure speaks directly to the needs and interests of prospective families.
By investing in professional design and quality printing, you create a polished, cohesive image for your school that attracts attention and helps convey your message clearly.
Contact our designer for a free consultation or to start your school brochure design project.